Foursquare ITP seeks Marketing Manager for goDCgo
If you are you are a Marketing and Communications professional who is passionate about public transportation, biking, walking and helping others make sustainable travel choices; are creative; driven to excel in all that you do; interested in growing professionally; and enjoys working with teams, then this is the position for you. The selected candidate will serve as Marketing Manager for the District of Columbia’s goDCgo program.
Foursquare ITP, DDOT’s vendor, is a transportation planning firm based in Rockville, Maryland that offers our clients expertise in many aspects of transportation demand management, transit planning, regional and corridor transportation planning, multimodal planning, and public outreach. The selected candidate will split their time between our Rockville office and the District DOT office.
The Marketing Manager will be a member of a larger TDM team that works collaboratively to promote sustainable transportation choices to a wide variety of audiences throughout the District of Columbia. You will support the goDCgo program overall through the following activities:
Marketing Plan: Lead the development and execution of an overarching marketing plan for goDCgo.
Content Management Support: Make updates to the website’s Content Management System in HubSpot and build campaign landing pages. Make updates to goDCgo.com’s pages using WordPress.
Client Development: Utilize HubSpot to generate and manage leads for new clients and segment marketing and communications efforts by audience.
Press Releases and Earned Media: Connect with local influencers and write occasional press releases about programs.
Relationship Development: Support the maintenance of relationships with key partners including the Business Improvement Districts (BIDs), industry partners, service providers, and third-party commuter benefits administrators.
Collateral Development: Support the development of marketing and collateral pieces to educate the public about sustainable travel choices, including writing content and providing guidance to graphic design.
In this role you will also be the go-to marketing and communications support for goDCgo’s Employer Services program, Schools program, and Capital Bikeshare Community Partners Program.